I couldn’t care less if there is a can of Coke or a box of breakfast cereal incorporated into a television show or a feature film/movie. Wikipedia explains it this way: Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, music videos, the story line of television shows, or news programs. Traditionally the product placement is not disclosed at the time that the good or service is featured.
In April 2006, Broadcasting & Cable reported, “Two thirds of advertisers employ ‘branded entertainment’—product placement—with the vast majority of that (80%) in commercial TV programming.” The story, based on a survey by the Association of National Advertisers, said “Reasons for using in-show plugs varied from ‘stronger emotional connection’ to better dovetailing with relevant content, to targeting a specific group.”
Product Placement becomes Propaganda
Not content to merely make it a political decision, we are moving to the realm of propaganda, trying to change the trend in America where the public views ObamaCare negatively.
California’s ObamaCare-created insurance exchange is planning to spend $900,000 in taxpayer money to a P.R. firm to help enlist Hollywood “to incorporate story lines or mentions of health care reform that would reinforce [public relations] campaign messages” on prime-time TV.
The Hill reports that alongside a possible reality show about life without the health care law, the marketing plan incorporates “a number of popular television programs and personalities such as ‘Grey’s Anatomy,’ ‘Modern Family,’ ‘The Biggest Loser,’ ‘Dr. Oz’ and others will be approached and pitched to incorporate story lines or mentions of health care reform that would reinforce campaign messages.” (Fox News)
Propaganda is a form of communication that is aimed at influencing the attitude of a community toward some cause or position by presenting only one side of an argument. Propaganda is usually repeated and dispersed over a wide variety of media in order to create the chosen result in audience attitudes.
Direct Information (not propaganda)
California, leader in all things weird, has introduced mandatory education on gay, lesbian and transgender issues in public schools. Yes, your elementary school children will be fed this information. It’s not propaganda, it’s overt.
The California Senate passed a bill that would require all state public schools to teach the history of the gay civil rights movement and the contributions of members of the lesbian, gay, bisexual, and transgender community…”Educating youth about the contributions of LGBT Californians and our state’s rich diversity will help foster true acceptance of LGBT students”.(US News)
ObamaCare Summarized for those of us who haven’t read this nearly incomprehensible tome.